Wyke Farms is a family-owned business that has been making award-winning cheese for generations in the heart of Somerset – the natural home of Cheddar. But this wasn’t coming through strongly enough in their branding and communications. It was time to find a new way to tell a traditional story and unlock the power of their heritage, for the trade and consumers.
We repositioned the brand so it showcased their craft, provenance and love for the land, after all they’re 100% green. We ensured this shone through in everything, from their new logo and packaging, to the photography and tone of voice. We also created a new consumer-facing website that gave an insight into the brand’s wonderful story, while also functioning as an eCommerce site to sell their products.