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Williams Jet Tenders

Brand and digital refresh.


Williams Jet Tenders are considered the best tenders in the world. However, their brand and website didn’t reflect their performance on the water.


Before we considered the website, we needed to shift the brand into the premium sector where it belonged. This involved creating a cleaner, stylish look and feel to showcase the product in all its glory and developing a tone of voice that reflected the exhilaration of owning a Williams. 

Then we created a highly-responsive web and mobile site, complete with a first-class user-experience, animations, hover states, mega menus and side bars offering quick links to specs and stats. Visitors could also customise their ideal tender, right down to its colour scheme and LED deck lights.  



Just 30 days after launching there was a 25% increase in enquiries and an 11% rise in traffic to the mobile site. Understandably, the client was happy:

"Thinking Juice has created a website that not only looks great, but works beautifully too."  James Robinson, Williams Marketing Director.

And they were even happier when the site won a Drum Roses Creative award. As were we.