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Westfield

Digital campaigns.

‘Destination Westfield’ and 'We Are Fashion'.

Challenge

Westfield’s London-based Shopping Towns are renowned for being destinations for all things fashion. Since 2013, we’ve been challenged with bringing their immersive fashion experience out from under their room and to life online.

Idea

To maintain their high-fashion credentials, we partner with Portas agency to create impactful, seasonal, style-led campaigns that are rolled-out across cutting-edge digital displays and platforms. We also design and promote fashion tools, apps and blogs, and generate endless content to give them an even louder voice in fashion. This has included #EDITME, which allowed customers to create and share styleboards, and Pulse, a blog that talked about the season’s trends.

SS14

Edit Me

Play

AW15

Impact

The campaigns have further reinforced Westfield’s position as a top UK fashion destination, while giving them an authoritative voice in digital fashion and innovation.

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