As part of our ‘Christmas Before Christmas’ campaign, we created and produced an online game. This ensured the Westfield Christmas experience was immersive and engaging at every touchpoint. Not just in centre.
The game, ‘The Big Present Hunt’, was Google Maps based. Players used clues to help Santa find 16 presents he’d accidently dropped on a test run over London. If players found a present, they were in with a chance of winning it. And with prizes ranging from a Mulberry bag to a Samsung TV – it was worth having a little look.
The client absolutely loved the game. The teaser video sparked 138,000 video views and with over 9,000 entries, to say they were pleased with this high level of engagement would be a huge understatement.