Create a high-summer menswear campaign for JD Sports that expressed Vans’ unique position, tone of voice and style. The campaign, which specifically focused on the Old Skool shoes and apparel, needed to appeal to a high-street, mainstream audience, but maintain the authentic skate heritage of Vans.
We worked closely with Vans to develop an art direction that captured shadows, dynamic angles and skate details in an urban, British environment. Styling, location, messaging and attitude were key to ensure it stayed true to the Vans brand.
After a successful shoot, we created an asset pack of films, photography and artwork that spread out in-store, online and on the Vans and JD Sports social channels.