uSwitch is one of the biggest price comparison websites in the UK. But with the likes of Compare The Market and Go Compare seriously outspending them on media, they needed an extremely hard-working proposition and campaign.
Following extensive research, we discovered the target audience was lazy when it came to switching energy – they needed to be pushed. We developed the new campaign line: 'The Simple Way to Switch', to perfectly encapsulate the brand's commitment to making comparing prices and switching quicker and easier.
To bring the creative to life we needed the right character – cue the no-nonsense, dry-humoured Phil Glenister. The front-man for this disruptive, to-the-point campaign, that forced consumers to look at themselves and take action.