uSwitch is one of the biggest price comparison websites in the UK. But with the likes of Compare The Market and Go Compare seriously outspending them on media, they needed an extremely hard-working proposition and campaign to resonate with the audience.
Following extensive research, we discovered the target audience was lazy when it came to switching energy – and they needed to be pushed. ‘The Simple Way to Switch’ was developed, perfectly encapsulating the brand’s commitment to making comparing prices and switching quicker and easier.
The TVC campaign was fronted by the no-nonsense, dry-humoured Phil Glenister, who delivered disruptive, to-the-point messages, forcing consumers to look at themselves and take action. Due to the campaign’s huge success, the campaign was also extended beyond ‘energy’ switching to also include broadband, credit cards, insurance and more.