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Travel Counsellors

Integrated campaign

THE WORK

Travel Counsellors are one of those companies that you've probably have never heard of. But they are a hidden gem of the highest order. They operate out of seven countries and turnover in excess of £400m.

The business is a franchise model, allowing true travel enthusiasts to compete with the major travel agent brands - in terms of both product and price - while giving their customers an unparalleled level of service. In fact, they have the highest NPS rating in the world. That's why they can truly claim "With us... it's personal".

With over 800 TC's in the UK they decided it was time to invest in a large scale awareness to take the brand to new heights.

THE RESULT

We’re right at the beginning of their £2.5m campaign, but we are seeing incredible signs already with web visits and enquiries at record levels.

Our client Matt Cowell, Head of Marketing, said: "Right from the word go, I have been blown away by Thinking Juice. It was a brief that would have made most agencies run a mile: research, develop and deliver our first ever national brand awareness campaign, including TV in just five weeks. But the team at TJ jumped straight to it, working at incredible pace to learn our business and brand and then delivering a beautiful integrated campaign that we’re all incredibly proud of."

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