The New Homes Group, the UK’s leading new homes mortgage specialist, required a new brand identity more aligned to its front-running status. They also had several sub-brands that needed to be closer aligned to the parent group.
When developing the new identity, we considered the brand’s extensive experience and history, while ensuring it was contemporary, premium and reflective of its forward-thinking approach. Once this was established, we had to effectively role it out across their multiple media channels, from printed brochures to digital, as well as re-design and build their group of websites.
