The New Homes Group. Brand identity and website development

The New Homes Group, the UK’s leading new homes mortgage specialist, required a new brand identity more aligned to its front-running status. They also had several sub-brands that needed to be closer aligned to the parent group.

When developing the new identity, we considered the brand’s extensive experience and history, while ensuring it was contemporary, premium and reflective of its forward-thinking approach. Once this was established, we had to effectively role it out across their multiple media channels, from printed brochures to digital, as well as re-design and build their group of websites.

Group logos.

Play

Impact

Gaynor Hookings, Group Marketing Director, said: ‘Thank you Thinking Juice for all the hard work, commitment and dedication in producing the final result with the TNHG rebranding exercise. We have received so many positive comments and feedback from staff and clients already, including a complimentary email from our Chairman: “Had a quick scan of both sites and very impressive they are; professional, friendly, informative and upbeat. Well done.”.’

Nick Spaull, CEO, further commented: ‘I am very proud of the finished result. I believe it captures the professional image of a market-leading company, trusted and very well respected by the industry and its customers. This can only help to place us in an even better position for years ahead.’

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