The New Homes Group, the UK’s leading new homes mortgage specialist, required a new brand identity more aligned to its front-running status. They also had several sub-brands that needed to be closer aligned to the parent group.
Once this was established, we had to effectively role it out across their multiple media channels, from printed brochures to digital, as well as re-design and build their website.
When developing the new identity, we considered the brand’s extensive experience and history, while ensuring it was contemporary, premium and reflective of its forward-thinking approach. We were also mindful that it had to appeal to customers at all levels on the housing spectrum, from £100K properties to those in excess of £1M.
Following several rounds of creative development, the final new brand look and feel was exactly what they needed to reinforce their number one position in the new homes mortgage industry. It also united the sub-brands under the group, while ensuring they retained their own individuality.
We expanded the identity into a comprehensive brand guidelines document and updated the tone of voice, giving greater consistency across the group, both visually and tonally. Since then, we’ve re-designed and built the group website, and are continuing to roll-out the sites for the sub-brands too. Further to that, we’ve created multiple print and digital comms using the new branding.