Lead Forensics
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The Lounge Co.

Brand creation and launch.

How do you create ‘something new’ in the age-old business of sofas? That was the challenge presented to us, and from that The Lounge Co. was born.

TJ worked with the client to create the brand from the ground up. By setting the stage with a distinct name, we laid the foundation for The Lounge Co to quickly establish itself as an authority for all things ‘lounge’.  With a new identity and style — we set the tone for all future communications, giving them the building blocks of their brand for years to come.

Brand and Audience Research
Naming, Brand Identity & TOV
Film & Photography