To develop and launch a new mid-market online sofa retailer that offers ‘something new’: beautiful design, great quality and stylish fabrics - in an ever-changing and saturated market.
We started by creating a distinctive name that clearly presented what the business was about and allowed them to become an authority on all things 'lounge'. By not focusing purely on sofas enabled them to widen their future product offering and produce more lifestyle-driven content.
We defined the brand’s identity and style, then executed it through beautiful, natural, lived-in photography and crafted films, which we applied across all their digital and physical communications. We also created sell-in presentations and content, which secured extra investment for The Lounge Co.