Roberts' retailer websites were housing very little information and imagery about their products, which was affecting sales. They needed a new site of their own that would provide consumers with all the detail they required to commit to a purchase, via retailers or directly through themselves.
To start with, we had to revitalise their brand and site so they were both more aligned with the beautiful, quality products they produce. The website also had to appeal to a younger audience, through design and technology, without alienating a less ‘techie’ audience.
It would have been very easy to jump straight into web designs. But we started by hosting a number of workshops with the team at Roberts to get under the skin of how they wanted to move their brand forward. From this, we developed a brand architecture that formed a solid base for all communications to be created from, including their website.
The new designs were clean, simple and, while capturing the essence of this iconic heritage brand, still had a contemporary look. We also wanted to ensure the products were the heroes of the page, so we photographed them to capture all the superb details and to really demonstrate how stylish they are. All of this while considering the site would be translated to work across multiple territories.
As part of this project, we also created a microsite for their R Line range, a multi-room audio system that sounds as good as it looks.