Challenge
83% of parents experience a ‘fussy-eating’ phase with their children, which can be extremely stressful and worrying. Fortunately, PaediaSure Shake, created by global pharmaceutical company Abbott Nutrition, is an easy way to get essential vitamins and minerals into kids during this tricky period.
After securing a listing in Boots, PaediaSure Shake now needed to dramatically raise product awareness to ensure they maintained this in-store presence.