Mizuno spend heavily in research so that their products provide athletes with the ultimate performance. On a low budget, we needed to create campaigns and content that showcased the product features and benefits in a way that stood up next to the heavyweight budgets of their competitors.
The science behind the technology can be complicated. So we decided to keep things simple. We went for advertising route one – take the core benefit and exaggerate it to the max. Blending photography with CGI, we created larger than life explosions of each product’s key benefit to produce unique, eye-catching imagery that worked effectively in store, in print and online.