Lead Forensics
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Mizuno Europe

Product campaigns.

Iconic Japanese sports clothing and footwear brand Mizuno spend heavily in research so their products provide athletes with the ultimate performance when it matters most.

The science behind the technology can be complicated. So for our product-focused multi-sport campaigns we decided to keep things simple, we took the core benefit of each product and exaggerated it to the max. Blending photography with CGI, we created larger than life explosions of each product’s key benefit to produce unique, eye-catching imagery that had a big impact in store, in print and online and stood up and out from their big-spending multi-sport competitors.