We worked with Japanese sports brand Mizuno in Europe across running, football, swimming and other multi-sport campaigns that framed them as the brand of choice for serious athletes.
Using ambassadors from each sport — from Hulk (football) to Kristian Kjelling (handball) — we created an emotional and engaging campaign that focused on the moments that lead to greatness. Each season (including peak Summer and Winter Olympic campaigns), we created asset packs for every sport and product, which were rolled-out across all channels in multiple territories, from POS to translated film content.
