Thanks to their dedication to innovation and technology, Mizuno is the sports brand that will never let you down in the moments that matter. They challenged us to come up with a two-year, multi-sport, European campaign that would make them the brand of choice for those that take sport seriously.
We created four emotional, engaging campaigns that focused on different moments that count in sport: The preparation. The main event. The point of greatness. The winning feeling. We used ambassadors from each sport to be the heroes of the campaign stories, from Hulk (football) to Kristian Kjelling (handball). Each season we created asset packs for every sport and product, which were rolled-out across all channels in multiple territories, from POS to translated film content.