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Mitchells & Butlers

Brand development and campaign creation.

All Bar One, Vintage Inns, Premium Country Pubs, Nicholson's, Browns and Miller & Carter.

Challenge

With 17 bar, pub and restaurant brands in its portfolio, Mitchells & Butlers is one of the largest operators in the industry. As the lead creative and strategic agency for six of their brands: All Bar One, Browns, Miller & Carter, Vintage Inns, Nicholson’s and Premium Country Pubs, we needed to give each one a clear positioning and distinctive identity, while considerably elevating the level of their creative output.  

Idea

We immersed ourselves in the individual brands to develop a solid strategic platform for the creative to work from. Visually and tonally, we transformed each of the brands’ communications so they not only looked great, they also worked harder at generating the desired response, be it increasing footfall or driving email engagements. 

Premium Country Pubs

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All Bar One

Vintage Inns

Browns

Miller & Carter

Nicholson's

Impact

The feedback from all the brands has been great. They now each have a solid brand architecture and campaigns that not only look stunning, they work beautifully too.

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