With over 100 locations across the UK, Miller & Carter’s ‘field to fork’ story has set a benchmark in terms of quality and ethical meat sourcing, sustainability and their investment in training to ensure their chefs are the best in the market at preparing and cooking steak to perfection. They truly are the steak experts.
Miller & Carter are the first brand in the UK to receive an endorsement from the Craft Guild of Chefs for its commitment to quality, an award not yet received by any of their competitors.
This accolade frames our relationship with M&C to make steak lovers aware of the brand's quality credentials and convince them that despite being a chain, the brand can guarantee a quality steak that won't let you down. This has come to life through brand awareness digital and social campaigns along with high-finishes on internal restaurant comms.