Lead Forensics
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Brand strategy and integrated campaigns.

For over 125 years, Mentholatum has born many well-known healthcare brands — Deep Heat, Muscle Rescue and Regenovex, to name a few. But despite their high-profile, they had little in the way of brand structure or unity between the brands. So, we changed things. 

Following extensive research, TJ developed an overarching brand architecture and a strategy for each brand — everything from vision and values to positioning and tone of voice. This gave us a solid platform to create a series of hardworking campaigns that introduced their products to new audiences and helped existing ones see their brand in a new light.


Mentholatum were extremely pleased with the work we’d done, both from a look and feel perspective and in terms of its effectiveness. They were so happy, they’re still using the same campaigns two years after we first created them.  

Integrated Campaigns
Artwork & Asset Roll-out