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Mentholatum

Brand strategy and integrated campaigns.

For over 125 years, Mentholatum has born many well-known healthcare brands — Deep Heat, Muscle Rescue and Regenovex, to name a few. But despite their high-profile, they had little in the way of brand structure or unity between the brands. So, we changed things. 

Following extensive research, TJ developed an overarching brand architecture and a strategy for each brand — everything from vision and values to positioning and tone of voice. This gave us a solid platform to create a series of hardworking campaigns that introduced their products to new audiences and helped existing ones see their brand in a new light.

Impact

Mentholatum were extremely pleased with the work we’d done, both from a look and feel perspective and in terms of its effectiveness. They were so happy, they’re still using the same campaigns two years after we first created them.  

Integrated Campaigns
Design
Digital
Artwork & Asset Roll-out

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