Founded in 2006, the Natural Curtain Company set out to take the faff out of made to measure curtains. Prompted by a brand expansion into new product categories, in 2019 the business executed a rebranding to Loom & Last.
Part of their new brand vision was the need to deliver a clean, image-led eCommerce website redesign befitting for a luxury brand. The scope of the project was to significantly overhaul the user interface and visual design to reflect the new branding – with the over-arching aim to both improve user experience and streamline the key eCommerce journeys to conversion.
