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John Lewis

Digital brand guidelines.

Replicating their high standards online.

Challenge

In the creative industry, how often do you hear: ‘we want it to be like John Lewis’? Even they need help sometimes, when they asked us to drive forward their high standards of design and generate consistency across their ever-changing digital platforms and channels.

Idea

Following extensive testing and research, and by integrating their founding core principles, we created new digital brand guidelines, dynamic email templates and other digital assets. Our work focused on creating a seamless user experience and customer journey that equaled their renowned in-store standards.

Impact

The work was extremely well received internally and immediately rolled-out across the business and to their partners. Our optimisation work led to dramatically enhanced conversion rates across all platforms.

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