Lead Forensics
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John Lewis

Digital brand guidelines.

John Lewis asked us to drive forward their high standards of design and generate consistency across their ever-changing digital platforms and channels.

Following extensive testing and research, and by integrating their founding core principles, we created new digital brand guidelines, dynamic email templates and other digital assets. Our work focused on creating a seamless user experience and customer journey that equaled their renowned in-store standards.

The work was extremely well received internally and immediately rolled-out across the business and to their partners. Our optimisation work led to dramatically enhanced conversion rates across all platforms.