Infinity Coffee is a first of its kind wholebean instant coffee. Created from a unique blend of ground and instant coffee, Infinity has a unique offering.
We were tasked with helping the brand take its first steps into the UK coffee market. After carrying out extensive research into UK coffee markets, we brought the digital launch campaign to life through the design and build of a landing page; and brand new social media accounts.
This further allowed idea-gen for targeted Facebook and Instagram sponsored ads aimed at students, millennial and parents over a successful six week campaign.