G Plan

'Relax' TV 2014

The Work

Following the success of British furniture retailer G Plan’s ‘60 years’ campaign, which highlighted the rich heritage of the brand, we were tasked with developing the creative execution and supporting activity for the new integrated campaign.

‘Relax. It’s a G Plan.’ was born. It came to life offline with a stunningly shot television ad, brochure, press ads, exhibition stand and POS items, combined with effective digital activity including online adverts and social channel support.

The result

The charmingly crafted television advert, which launched on ITV3 National and ITV1 Meridian on Boxing Day, was supported by an impactful campaign both offline and online. It’s still early days, but the client is extremely pleased.