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G Plan Vintage

Integrated campaigns.

TJ helped iconic British furniture maker G Plan launch their new collection ‘G Plan Vintage’ to the market.

Although existing brand loyalty was high, their current customer base was ageing and they needed to appeal to a younger, design-led audience to future-proof the business. The vintage sofa collection was designed to be a modern day take on G Plan’s archive, which also inspired our new look, feel and tone of voice for the collection.

Impact

We delivered the work in-store, online and on social, created bespoke literature for retailer partners like John Lewis and produced iconic interior photography for all of their range. The collection’s positioning and communication breathed new life into the business and opened up new relationships with retailers and customers alike, proving good design and quality will always stand the test of time.

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