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Duckhams

Brand strategy and visual identity.

Once the largest independent oil company in the UK, and with a rich heritage dating back to 1899, Duckhams was one of the best-known British brands in the second half of the 20th century.

We redeveloped a strategic and creative direction for the brand, providing the Duckhams brand with a tool kit to help them get back to its former glory after a 15 year absence from the industry. The revival was focussed on targeting car enthusiasts, who had an affiliation with Duckhams in the past, and on building on this legacy of authenticity and quality of this unique green-coloured oil; we started in a strong position to modernise and remodel Duckhams for the 21st century as ‘the engine’s choice’.

Duckhams classic motor oil

NEC launch

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Brand strategy
Identity and guidelines
Packaging
Design & Artwork
Digital

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