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Deliciously Ella

Design and digital

Ella Mills is the founder of the wildly popular food blog Deliciously Ella, on which she started to share content on her approach to healthy eating with the inventive recipes she had tried. It wasn’t long before she had a following which has grown exponentially along with global recognition.

She brought out the first of her hugely successful cookbooks in 2015 – and it became the fastest selling cookbook in history. To reflect her success, the Deliciously Ella website needed to consolidated two sites so that Ella’s blog, eCommerce store and online presence for her MaE Deli locations would sit on one domain moving forward, making it easier to highlight different propositions under a single unifying brand and maintain a single codebase going forward.


4,945,179 Website sessions

13,831,695 Page views

2.80 Page views per session