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Del Monte Europe

Social creative, strategy and community management.

Positioning Del Monte as the hub of food.

Challenge

We were tasked with creating engaging social content that appeals to an international audience and grows the size of the Del Monte social communities right across Europe. At the same time, we needed to reinforce their brand proposition of inspiring people to enjoy healthier, more nutritious food.

Idea

Our strategy positioned Del Monte as the hub of food advice, tips and recipes for people to follow and learn from. Fresh, bold, kitchen-based photography was introduced and an inspirational recipe library of exciting dishes that incorporated Del Monte products was created. Using a variety of props and different kitchen environments, no two images looked the same, but the food always looked vibrant, fresh and delicious.

Recipe videos

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Impact

By effectively managing and creating their social content, in three years we grew their Facebook, Twitter and Instagram communities by 230%, 750% and 600% respectively. And increased their Facebook engagement rate from 0.1% to 6%.

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