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Davy's Wine Merchants

eCommerce and Design

Davy’s Wine are an independent wine merchant, founded in 1870 by Francis Edwin Davy. Their heritage has allowed them to build up a unique relationship with some of the finest wine makers in the world. Davy’s came to Thinking Juice looking to have their site revitalised and rebuilt with the goal to increase conversions.

We gave the website a full reskin to bring it up-to-date and make it more efficient. Reskinning the site started with refining brand elements. The most important part of the website to restructure was the product pages.

Following tried and tested eCommerce user experience practices, we dramatically changed the product pages. We created a new content hierarchy, placing the key information and conversion point as high up the page as possible.


33% Increase in global completions.

124% Increase in conversion rate.

56% Increase in purchases.

UX Design
UI Design
Wordpress Development