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Caterpillar

EUROPEAN PRODUCT LAUNCH

THE WORK

CAT® machines are big, tough and reliable and can be seen the world over, building the stuff we take for granted. It's still a highly competitive market, where your communications have to be as hard-working as your machines.

Caterpillar has a no-nonsense approach to its brand. We work on a range of international projects and product launches, the big challenge being that we need to create communications that could be tailored and used in international markets. What works in Norwich might not work in Normandy.

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THE RESULTS

Across a range of projects, we created marketing kits for each region and territory, from Europe to the Middle East and Africa. Each tailored to different dealers so that it targeted their specific market, but still fitted with the international Caterpillar brand.

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