Lead Forensics
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Barbour

Brand campaign

Since 2014, TJ have been lead global creative agency for the iconic British clothing brand and helped establish them as one of the world’s most loved premium lifestyle brands.

We developed a strategic and creative direction for the brand, ‘Barbour Way of Life’, designed to showcase the wider Barbour offering, not just their iconic wax jackets. Clothing, footwear, accessories and dog categories have all seen vast growth, with brand affinity stronger than ever. We’ve delivered everything from seasonal collection campaigns, storytelling content for their social channels and incredibly effective Christmas campaigns.

We also deliver brand and creative direction across Barbour’s sub-brands Barbour International and Beacon helping establish them as stand alone brands in the minds of consumers and retailers.

Brand film.

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Impact

Running alongside to support the collection campaigns, the Barbour Way of Life has given Barbour a unique, ownable brand campaign, while also providing a solid platform that helps inspire all other communications. Plus, it’s been extremely well received by wholesalers and retailers alike.

Brand Strategy
Creative
Locations, Talent & Styling
Digital Campaigns
Social

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