The response was incredible.
– 18,417 organic microsite visits in three weeks.
– 5,746 competition entries.
– 377, 266 campaign video views.
– Nearly 250,000 engagements, overachieving the target by 177%. And 4,047,314 impressions.
The competition not only had a fantastic amount of entries – it had some highly creative ones too. With people doing everything from having a BBQ on the top of a mountain to organising giant firework displays, creating a serious amount of engaging user-generated content.