Each season we work with Barbour to develop unique narratives for their new collections that play into their overarching brand message ‘The Barbour Way of Life’. Using influencers as our hero-characters, we concept and produce a storyline around each range that both retailers and consumers can get excited about.
To bring these to life, we create highly-crafted films and photography, all shot and filmed using our own in-house production team. Each bespoke campaign is full of engaging content which is rolled-out across all of Barbour’s digital platforms, including Facebook, Instagram, email, blog posts, digital display and a dedicated landing environment.
Visually rich, this content approach allows us to beautifully demonstrate what it means to live and breathe Barbour.