As part of the wider Barbour Way of Life brand campaign, we were asked to create a series of digital campaigns for three key collections: Tartan, Original North Sea Outfitters and Coastal. Each one needed to showcase the product and collection and find new ways to get retailers and consumers excited about them, while also connecting to the bigger brand campaign.
To bring the collections to life, we created highly-crafted films and photography, all shot and filmed using our own in-house production team. At the heart of each one was a different and interesting influencer relevant to the collection.
They were rolled-out across all of Barbour’s digital platforms, including Facebook, Instagram, email, digital display and a dedicated landing environment. This content and visually rich approach allows us to beautifully demonstrate what it means to live and breathe Barbour.