We were asked to create digital campaigns for three key lifestyle collections: Tartan, Original North Sea Outfitters and Beachcomber. They needed to drive engagement, tell part of Barbour’s story, showcase the product in unique, relevant ways and get retailers excited about the supporting content for each collection.
Since spring/summer 2014, we’ve worked closely with Barbour to develop a narrative and look and feel for each collection’s photography. We then expanded these narratives to create bespoke digital campaigns full of rich, engaging content. From films that tell the stories of those that wear the product, to blogs that unravel Barbour’s and the collection’s heritage. The campaigns are then rolled-out across all of Barbour’s digital platforms, including Facebook, Instagram, email, digital display and a dedicated campaign landing environment.