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Badger Beers

Digital, social and brand strategy.

In 2018, we developed a new strategic brand direction for Badger, who have been crafting unique characterful beers since 1777.

’Anything but black and white’ ensures everything brand touchpoint brings out the unique personality of the brewers and our campaigns and creative are as colourful and interesting as their beer-making heritage. A new a bold, simple art direction and light-hearted tone of voice was created – giving them a greater stand-out in this crowded space. The new brand direction, complimented with colourful and rich photography, has gone live across print, online and social, including a new website.

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Impact

The campaign only went live at the end of May 2018, but the feedback on social about the brand evolution has been extremely positive, which was echoed by the client:

"Working with Thinking Juice over the past six months has been an absolute pleasure in so many ways.

While being new to the Badger brand, they have worked closely with us to really get under the skin of the brand and help us shape and bring to life the new evolution in our communications with the Anything but Black and White campaign. It was so exciting to land a big idea that was spot on brand and that delivered so much of the personality we wanted to express.

The team have also been amazing at delivering some big projects in a short space of time, showing their ambition and dedication to Badger – two values we hold dear here at Hall & Woodhouse. They are a great bunch of guys and gals who we consider a part of the family."

Group Head of Sales & Marketing, Hall & Woodhouse.

Brand
Strategy
Creative
Advertising
In-pub
Digital
Influencer Marketing
Social

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