Lead Forensics
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Badger Beers

Digital, social and brand strategy.

Challenge

Badger beers from Hall & Woodhouse have a rich heritage, dating back to 1777, of crafting unique, characterful beers. They’ve always moved with the times, but as a result of the recent shake up of the beer market, especially with the advent of ‘craft’ beers, a new brand identity and approach was needed to give them more stand-out in this crowded space.

Idea

We developed a strategy based on a key insight that: a Badger beer is much more than a beer, due to its unique flavours inspired by Dorset’s beautiful rural countryside and legendary tales. This lead to the creation of our brand line: Anything but Black and White. It perfectly encapsulated the uniqueness of their beers and linked directly back to the Badger name. It also gave us a strong, bold and simple art direction. To create further cut-through, we injected a new light-hearted wit into the tone of voice to reflect the brand’s personality.

The brand launch was kicked off with an amazing competition, where beer fans could win the chance to brew their own beer at the iconic home of Badger beers, the Hall & Woodhouse brewery in Blandford, Dorset. The beer, which they could name (within reason), would also be served in their local Hall & Woodhouse pub – a true ‘money-can’t-buy’ prize.

We brought the brand to life across multiple touch-points, from the design and build of the new website, to pub POS, social channel content and digital ads.

Impact

The campaign only went live at the end of May 2018, but the feedback on social about the brand evolution has been extremely positive, which was echoed by the client:

"Working with Thinking Juice over the past six months has been an absolute pleasure in so many ways.

While being new to the Badger brand, they have worked closely with us to really get under the skin of the brand and help us shape and bring to life the new evolution in our communications with the Anything but Black and White campaign. It was so exciting to land a big idea that was spot on brand and that delivered so much of the personality we wanted to express.

The team have also been amazing at delivering some big projects in a short space of time, showing their ambition and dedication to Badger – two values we hold dear here at Hall & Woodhouse. They are a great bunch of guys and gals who we consider a part of the family."

Gwen Risdale, Head of Beer Co Sales & Marketing, Hall & Woodhouse.

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