Arts University Bournemouth is a unique institution offering specialised degrees as a gateway into the creative industry. We worked closely with AUB to re-imagine their website and conversion-driven experiences.
Simplifying the navigation on a site as large as AUB’s was necessary to ensure users find information and opportunities to convert quickly and easily. We took the ageing faceted side navigation and replaced it with a drop down mega-menu, housing top level and secondary level links under clear and concise titles.
We also carried out an extensive reskin of the site to move into a more consistent state of branding.
We also worked to give users a creative way of finding a course that suits their passions and ambitions. By selecting artwork that inspires them, the courses are filtered to offer potential students applicable courses.