WordPress is a powerful and popular versatile Content Management System that is behind almost one-third of the world’s websites. The free and open-source platform offers multiple elements and processes that simplify the process of web development, creating efficient websites without much hassle.
With so many other web development platforms in the market today, it can become difficult to choose the best. Our pick would be a comprehensive support platform that caters not just to website building and design but also aspects such as flexibility, adaptability, a large and supportive community and extended functionality – the more, the merrier! WordPress development fits well into all these criteria besides offering a variety of services for modern website-building needs.
The website’s appearance, experience and features are a few of the first things a visitor on a website notices. Some of the aspects this includes is faster website loading, visual appeal, mobile responsiveness, enhanced accessibility through live chats and social media links as well as improved ease-of-use through one-click checkouts and so on.
Therefore, it is clear that much of the focus in developing an impactful eCommerce website revolves around effective web design. It is your website that speaks for your store and brand identity. Besides building stronger customer relationships, an optimised and user-friendly eCommerce store ensures a wider reach and positive feedback from both customers and casual visitors, contributing to higher search engine rankings in the long run.
WordPress powers a variety of websites worldwide, starting from simplistic personal blogs to the most complicated websites of mega-corporations like Sony, Time Inc, the New York Post (NBC) and so on. WordPress is, hands-down, a great choice for your eCommerce store as well, and several top online retail stores are using WordPress to develop and power their websites. Why? Let us take a look.
WordPress is the only site-builder and content management system that users can download and install free of cost. It is an open-source project that was first launched in 2003 and has, since then, developed a large and vibrant community. You can choose between one-click or manual installation if the former isn't offered. Needless to say, one-click installations are hassle-free and faster.
WordPress is so popular because it caters to the varying demands of several different kinds of users, thanks to its flexible framework. Developers and designers can easily customise or create layouts and applications on the platform, without affecting website performance. You can make as many changes as you want to a live website, preview changes as they would look on your website before publishing them and use a wide range of plugins to meet the changing demands of the time.
WordPress websites are also not limited by enterprise extensions, because users can generate the extensions they want on their own. Taking professional help from an experienced web design team, you can explore the extended functionality of WordPress through HTML and CSS coding, which offer all-around flexibility to meet your unique demands.
The popular misconception with WordPress is that it is mainly for building blogs. Yes, WordPress was initially developed as a blogging platform and remained so for quite some time, but that has changed drastically today. With multiple new updates and features, WordPress is great for developing almost any kind of website you want:
On WordPress, you can organise content into two main categories – pages and posts. WordPress offers several content elements to pick from – text sections (paragraphs, headings, lists, columns), images (stacks, carousels, galleries), CTAs and more. Since almost every other website, including eCommerce stores, is taking to content writing today to build a more solid online presence, WordPress fits your needs just perfectly.
WordPress incurs fewer setup, modification and maintenance costs when compared to other Open-Source content management systems such as Drupal and Joomla. Besides, it is much easier to find WordPress developers and designers for building, modifying or improving your website as per the latest trends.
When developing an eCommerce store, there can be so many ideas in your mind about your website’s appearance, features and contents. You might want your landing page to display the best offers and discounts using GIFs and images. You might want to display videos portraying the real-life look and appearance of products or instructions on their use and installation.
Thankfully, WordPress has a long list of accepted file types in their media category, ranging from common ones such as .jpg, .png, .gif, .pdf, .doc, .pptx, .wmv, .avi, .mov, .mp4, .m4a and .mp3 to more obscure types including .odt, .key, .ogg and .3gp. Basically, you can upload images, audios, videos and documents on your WordPress website in an array of different file types without having to worry about whether the platform will support it.
WordPress plugins are not just great tools for building your eCommerce website, but also to scale it up when needed. Maybe you want to add a membership or subscription feature to your website once it has reached a certain visitor count. Perhaps you want to add interesting elements such as small games and trivia quiz to enhance engagement on your website.
For all these features, you can install plugins that add to the site’s functionality. There are over 56,000 of them to choose from but you must restrict yourself to using only the ones you need. Too many plugins can slow down your website and thus increase bounce rates. Besides, plugins are not the only way to scale up your website. You can hire a professional web developer for adding to your WordPress website’s functionality when thinking of scaling up, without having to burden your site with too many plugins.
SEO is single-handedly the make-or-break factor for every website today, including eCommerce stores. Everything depends on how high you rank in the search list because 75% of searchers never go past the first page of search results. WordPress automatically generates elements such as title tags and meta descriptions for your blog posts and pages. You also have the option of manually editing them as you like.
Besides the default SEO tools in WordPress, its Yoast SEO plugin is a must-have. Yoast not only provides you with keyword-based analysis of your content but also provides suggestions on keyword density, locations, page title suggestions, grammar and readability and more.
The first step towards building or designing anything has to be brainstorming – lots of it. Start by taking inspiration from any competitors or established giants that you like. Look at their delivery, display and design and take note of any ideas your website could make use of.
At the same time, work out your brand’s identity. Be clear about your website’s goal (generating leads, selling a product, improving brand awareness and so on) and its identity (who, what, where and why). Next, hire a professional designer to help you chalk out unique and efficient ideas for your website as the first step and the appearance, voice and experience of your eCommerce store for visitors as the next.
At Thinking Juice, we cater to all-around WordPress development to cater to your vision with our expertise. We realise the importance of your shifting to eCommerce from a brick-and-mortar store without losing your original charm and vibe. What we believe is that a rich customer experience goes a long way in establishing solid relationships, and this is exactly what we cater to.