When developing your new eCommerce site, it is best to go for trusted market players such as Shopify. The platform allows you to create a completely customised digital store for your business, which is a fun ride in itself.
However, it is also important that you understand well the nitty-gritty of the platform and what all it has to offer. There are several fundamental features, time-saving tips and helpful hacks that all new store owners must know about. In this blog, we will break down for you the eight most useful tips for Shopify eCommerce website development for 2021.
Out of all that an eCommerce website has to offer, eye-catching visuals and design are the first things people notice. Thankfully, Shopify comes loaded with a set of interesting themes, both free and paid, catering to a large variety of industries and niche.
The themes available on Shopify also come listed with reviews and insights from other entrepreneurs like you who have used them before. These can provide you with valuable insights about the template before you kickstart the web development process. Also, Shopify’s built-in themes offer plenty of room for customisation, provided you are deft at handling HTML and CSS or have hired an efficient web designer for the task.
You would be surprised to know that mobile eCommerce spending is going to take over desktop eCommerce in just a couple of years. This itself must tell you how crucial it is to design a website that works perfectly well on mobiles as well as other devices. After all, once you start campaigning for your website, you never know how many people view your store from mobiles, desktops, laptops and even tablets.
This calls for integrating responsive website design in your eCommerce site development. Thankfully, Shopify is well-equipped for the purpose. Yet, it is recommended you monitor your Shopify website development from time to time across devices to keep a tab on glitches and needs for improvement, if any.
Simply building a visually appealing website will not be enough to drive customers to your website – you need to ensure that your website ranks high on search results for better visibility. After all, 95% of online experiences begin with a search engine!
This is where the significance of Search Engine Optimisation (SEO) steps in and where Spotify shines bright. The platform offers several elements where you can add target keywords for better SEO, such as page titles, meta descriptions, ALT tags, body content in pages and more. Avoid forcing your keyword or key phrases in places where it makes no sense; try to make their presence as fluid and relevant as possible. Also, undertake some research or hire a powerful SEO team to help you ace the right keywords, alternatives and strategy.
They say, the first impression is the last, and we cannot agree more. The more neat, legible and attractive you make your landing page, the stronger impact it has on your eCommerce site visitor.
However, make sure that you do not compromise the design bit. If you lack the relevant skills, you could either use Shopify’s app store and use apps that provide you with basic landing page designs or hire a professional designer to help you sail through the entire process with the right skills and expertise.
Content is king these days, as several eCommerce stores are already coming up with targeted content strategies for their platforms. After all, there has been a steady increase in the number of eCommerce websites in recent years and many more are yet to come. Staying relevant and staying at the top of the game is crucial, and the right content strategy can help you in this.
Begin by publishing meaningful and relevant content for your customers through a blog – talk about your products, industry, trends, tips and secrets. After all, as an owner of a niche store, you have all the expertise, don’t you? Publish to help readers with rich content and not for driving sales alone.
A crucial question arises – how do I get new ideas for my content every day? Well, look around you for inspiration – your customers and their pain points, their most common queries, your best products, new launches and so on. Look at the latest market trends and pick out a few gems you can use. Alternatively, hire a creative content expert and collaborate with them to make your Shopify eCommerce website more content-rich and marketable.
Visual content does not just drive higher engagement because of social media, but it also attracts more potential customers to your store categories, offers and features. When designing an eCommerce website, photos and videos of high-quality are almost mandatory.
Consider taking professional help in content production for videos and photoshoots for your digital store. Next, use Shopify’s built-in toolbox to edit them and create amazing pictures graphics that will help you stand out from the crowd.
One of the main problems the eCommerce industry faces is that of high cart abandonment rates by customers. You would be surprised to know that you can handle and even reduce this issue with Shopify by ensuring a seamless and quick process of account creation and checkout.
Also, to prevent customers from forgetting about their carts, you can use Shopify to configure recovery emails and remind customers about their pending purchase. Shopify’s app store also features certain applications you can use to reduce cart abandons and boost your sales.
One of the best features Shopify comes with is its array of plugins, thus offering more customisation opportunities than any website builder platform. Right from marketing automation to social media management, from authentication before purchase to allowing customer reviews for products, Shopify’s plugins make everything seem much easier.
Shopify comes packed with a range of features and tools for engaging eCommerce website development. However, it is your task to ensure that you are using these resources to their maximum potential. We at Thinking Juice offer all-around brand development, from strategy to design, communications to marketing, content production to publicising. With your concrete vision and our fresh ideas, we can leverage the best of the eCommerce market.