Brands often prioritise SEO, PPC, social media strategy, and content creation in their digital strategy. CRO is often overlooked. Yet, it's got the potential to have the most positive impact on a business's key objective - conversion.
What is CRO and how it can save you money?
CRO is the process of refining customer journeys and testing content variations and layouts to increase the likeihood of converting customers to perform a desired action. From display, to social, to email and whole websites, we test alternatives to uncover the highest conversion rate, allowing your engaged audience to decide the winning formula that saves your business money.
Just some of the different CRO methods.
Customer journey analysis.
Online surveys/customer feedback.
A/B testing is one of the most popular CRO techniques our clients use. This means presenting two versions of a landing page, two versions of an ad in social or two versions of an email. Essentially, we switch off the lower converting test and use multi-variant testing to continually fine tune the winning version, giving you the best possible results.
Why do you need CRO?
Simply changing text, images, forms etc. can make a huge difference. For a leading UK department store, just swapping the colour of a 'proceed to checkout' button had a percentage increase on conversion rate. This type of CRO improvement across an entire website has the ability to create game-changing results.
Our approach to Conversation Rate Optimsiation.
We'll take our time to carefully understand your KPIs and what you want success to look like, before tailoring a CRO package of work to ensure business improvement. Then, through advanced analytics and user testing to understand behaviours and attitudes, we can shape the pathway and user experience to encourage visitors to complete a conversion.
CRO isn't just an end goal. It's an ongoing process that refines your business and your relevance to your customers.