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Brand Identity & Tone of Voice

Creating a unique, and ownable look and sound for your business.

Every touchpoint matters.

We believe that the right branding makes all the difference and that every touchpoint requires the same level of attention and detail that you give to your product or services.

Your brand is one of your most valuable assets. But it’s also one of the hardest things to manage in a business. Yes, you can create beautiful brand manuals, missions, values and assets, but in reality, your brand lives in the hearts and minds of your customers. The true mission is to not just prescribe a look and feel but to create an entire narrative around your business that tells your customers who you really are, and what you stand for. 

We use market-leading tools, real insight and years of knowledge to give your brand a clear sense of purpose. And our experienced team will help bring your brand world to life, helping you believe in it, be excited by it and live by it – so your customers will too. To create this world, we will build you a tailor-made toolkit of identifiers — including a name, logos, fonts, colour palettes, iconography etc — that will give you a uniform that your business can wear with pride.

Take a look at the areas we can help you across:


It all starts with a name

What’s in a name? Well, a lot, actually. Your business name is the first thing people will hear, the word people will use to search for you, and the thing customer’s will use to recommend you. So we think it deserves the proper thought, time and energy. Supported by research, internal expertise and out-the-box thinking, we can help find you that perfect, valuable name. We’ll create a name that offers more than a dictionary definition, but also reflects what you do differently, with a fascinating back-story based on your company truths to go with it. And we’ll bring it to life with a beautiful identity.

Logo design

Making your marque

Your logo is a symbol of your brand or business — a mark of what you do and who you really are, so it’s important to get it right. When it comes to creating your logo we take a considered approach, from the colours used down to the very last curvature, in order to create an iconic and instantly recognisable stamp that people will instantly associate with.

Brand guidelines and bibles

Where all the elements of your brand live 

We can create guides from a little as a page to a complete brand bible, covering things such as logo application, use of imagery and element styling, that you can use as a reference for your team, partners or an external PR agency — ensuring that all-important brand consistency across all your communications. 

Tone of voice

Finding your own unique voice.

Every brand has its own tone — a signature way of saying things, otherwise known as your tone of voice. Think of this as though your business were a person (maybe it is already based on the spirit of a single individual, like a founder or icon). Just like your brand identity, we can help lay down some rules on how to use your words wisely and tonally convey your unique persona that your customers will want to engage with. 

Copyright and legalities

Making sure your brand’s protected

Another (rather serious) consideration at the heart of creating your brand look, feel and tone, is the legal side of things. Legally protecting your brand across multiple territories is vital to create an ownable identity, especially as the world gets smaller. Using our knowledge of the international name and identity development, copyright protection, trademarking and intellectual property means, we can not only create a powerful identity but protect it for you too.

We’ve done this for some of the world’s biggest brands, brightest start-ups and most ambitious challengers.
Get in touch so we can help you define your brand identity and tone of voice.