Following last year's successful launch campaign for two new Sportjet models, Williams have set us the challenge to repeat or beat the sales success with two more new product launches in September this year.

This campaign will continue to build on the new art direction created by us last year, where we will take the creative lead to produce a hard-working, beautifully natural campaign that fits the Williams’ persona of leading the way in delivering high-performance and market-leading products to their customers. James Williams, TJ’s Head of Film & Content Production adds:

“The relationship we have with the guys at Williams is particularly special. To work with a great team that trust our judgement and appreciates our craft and new techniques for their brand makes us very excited for the upcoming campaign.”

The work is due to go live in September at the Southampton Boat Show.