The IPA is widely recognised as the world’s most influential professional body for advertisers and marketers.

But professional membership schemes come with considerable commitment for agencies, both in terms of time and money, so what’s their true value?

While the benefit of improving and refining our team’s skills are numerous, managing these responsibilities alongside our client commitments in a notoriously hectic business environment can be challenging.

Fleurie shared her perspective about why it was the right decision to join in The Drum which you can read here.