Mentholatum, the makers of Deep Heat, have appointed TJ to handle the through the line brief for Deep Heat, Deep Freeze, Deep Relief and Regenovex brands.

Gemma Richardson, Senior Account Director said: “It’s fantastic to have won the full Mentholatum brands brief. And we’re working alongside sister agency Space and Time to make their challenger brand budget go further across all channels.”

The work breaks Autumn 2014.

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