After a successful competitive pitch last year, and a very effective first project, Vans have appointed Thinking Juice to handle more retailer communications during 2017.

This includes the creation of custom Vans campaigns for JD Sports and Foot Locker, both to be rolled out in the UK and Europe, across outdoor, in store, point of sale, digital and social.

Luke Bonner, Head of Art added: “A lot of the team have been wearing Vans since they were young, so as you can imagine, we’re stoked to be working with them. We’re delighted the work to date has been really effective for them, and our creative relationship is going from strength to strength.”

Work is already underway, with the custom JD Sport campaign in store and online now. Check it out here.