Let's get to know content-loving Joe.

What do you do at TJ?
Content Creator.

The most exciting thing about the marketing and creative industry today is…
The massive amount of content being made! Clients see the importance and value of moving and still content, and the desire and need for it has grown. This has pushed the industry forward in so many ways, and makes being a Content Creator an exciting and constantly challenging role.

A brand I think is killing it at the moment is…
I’m really liking a recent campaign by Wrangler Jeans called ‘The American Wall of death’. It’s a simple idea, beautifully shot, which I feel is often the key to effective and engaging content. The use of real people makes it seem more personal and not overly contrived and does not leave me feeling indifferent, which is sometimes the case for some fashion campaigns.

My favourite advertising campaign of all time is…..
A slight contrast to my last answer but Reebok’s ‘Belly’s Gonna Get Ya!’ campaign. Just because.

The work I’ve been involved in at TJ that I am most proud of is…
Has to be the numerous Vans shoots we have shot here at TJ.  The work always looks great and it’s a real team effort, which makes it even more special when you see it in stores around the country and online.

The one app I would highly recommend everyone should use is…
Headspace (Thanks Jack). If you like being softly spoken to at night, or like the sound of rain to help you sleep, then this is for you.

If I didn’t work at TJ I would work as a… 
Chef

The one word I would use to describe TJ is…
Hardworking

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