We're delighted to announce that Badger Ales have appointed Thinking Juice as lead agency for the Dorset-based ale brand following a competitive pitch.

The independent, Dorset-based brewery founded in 1777 is still run by the same family and today brews over 12 million bottles of beer a year. Badger Ales its flagship beer brand sold in retailers nationally and Hall and Woodhouse pubs centred in the South/South West of England.

As the mainstream premium and craft ale categories becomes increasingly competitive, Hall and Woodhouse are preparing to re-launch the Badger Ales range in a bid to modernise the brand and widen appeal with a more diverse range of different ale drinkers.

Thinking Juice will be responsible for the new brand strategy and developing all creative comms including advertising, social and digital content to support the relaunch.

“We’re about to embark on an exciting period of revitalisation for Badger and so we wanted a strategic and creative partner that could help us make the most of that opportunity. Thinking Juice helped us realise the potential in our brand and will be a great partner in helping us make it a success.”

Gwen Ridsdale, Head of Marketing and Sales

Neil Dennis, Managing Director at TJ added: “We’re ecstatic to be partnering with Badger Ales to evolve and grow their brand. At Thinking Juice, we are proud to work with many British heritage and lifestyle brands so we are perfectly suited to the challenge.”