Thinking Juice, the award-winning advertising, branding and digital agency, has been appointed to create a new website and online marketing campaign for leading independent department store chain, Beale PLC.

The Bournemouth based agency has been working with Beale PLC since summer 2008 as creative agency following a competitive pitch. Together they have delivered some market beating figures in retails toughest trading environment for years.

Gellan Watt, Managing Director said: “It’s another great win for our digital team. We’re very excited about the continuing work with Beales. We’ve seen some great results. And now we’re looking forward getting the site delivered asap and really driving their online business strategy.”

The website will launch in the summer 2009.