Working closely with our price comparison and switching client uSwitch, we’ve launched two new TV ads encouraging consumers to switch broadband providers in the New Year.
The ad shows (only the way Phil Glenister can), how simple it is to compare deals with uSwitch and avoid the usual family moans about broadband.
The campaign addresses the problem of how people think it’s difficult to switch and raises awareness of how money can be saved by comparing broadband deals. Simon Hills, Head of Marketing at uSwitch commented:
“While consumers are getting the hang of switching some home essentials like car insurance, when it comes to broadband and energy, people are nowhere near as proactive.”
The shoot was led by Thinking Juice Creative Director, Matt Turner with assistance from of our Head of Film & Content Production, James Williams and Group Account Director, Gemma Hartwell.
There were plenty of entertaining outtakes that didn’t make the cut and our doors are open, for those interested, to enjoy some bloopers over a brew.
If you’re looking for a way to achieve a broader reach and communicate with your customers, Thinking Juice is always interested in a challenge. To find out a bit more about what we can do for you, email or call our Business Communications Manager on +44 (0)1202 985 855 or at firstname.lastname@example.org.
View the uSwitch broadband ad here.