Thinking Juice, the award-winning advertising, digital and brand communications agency, has won a project to design a number of identities and communications for NBA legend Hakeem ‘The Dream’ Olajuwon.

Famous for his time with the Houston Rockets wearing the number ’34’, The Dream is known as one of the Top 50 to ever play the game of basketball, and the only player to win the NBA’s Most Valuable Player (MVP), Defensive Player of the Year and Finals MVP awards in the same season. Having retired from the game in 2002, The Dream is a prolific investor and serial entrepreneur.

Gellan Watt, Managing Director said “We’re working with Hakeem Olajuwon with our sister agency Arch Nemesis, based in the Middle East, to deliver a truly global brand. It’s an absolutely great opportunity to work with such a legend of the game. We’re very pleased with the work and look forward to the brands launching over the next six months. It also adds to our portfolio of sports and celebrity brands, building on our work for The David Beckham Academy.”

The work covers corporate identity, clothing brands, packaging design, web design and brand strategy.