We’re delighted to share the news that we’ve been selected by the leading global and ethical cosmetics brand to form part of their digital transformation programme over the next few years.
World-famous for its Body Butters, The Body Shop was founded in 1976 by Dame Anita Roddick, who started out by selling hand-mixed, naturally inspired products with minimal packaging in Brighton.
The brand has since grown into not only a leader in the beauty industry but a pioneer of Fair Trade, empowering women and communities around the world. A key player in the movement against animal testing – and was one of the first international cosmetic brands to prohibit the use of ingredients tested on animals.
More recently, The Body Shop has joined two other pioneering brands, Aesop and Natura, in the Natura &Co group – who all share a common purpose and commitment to sustainable and ethical business practices.
We love working with culture brands, so can’t wait to get started on the digital project coming up this summer – watch this space!