Our round up of this week's news across social

TikTok publishes new report on how families are using the platform

TikTok has published a new report looking into how families are using and engaging with the platform. It explores the most popular videos and hashtags, as well as trending memes, creators and branded content partnerships. The report also outlines the most popular effects used and highlights the rising popularity of family related trends and tags.

Read more here.


TikTok launches the ‘Roundup’

TikTok has launched a new content series spotlighting interesting and successful campaigns. Each issue will cover a new topic to show the different ways in which brands are using the platform. The first issue focuses on creator-led campaigns, exploring five different campaigns that have driven results by being authentic.

Read more here.

TikTok’s 2021 holiday guide

TikTok has released a holiday guide to help optimise marketing on the platform this festive season. This includes audience statistics, a holiday checklist, highlighting best practices to maximise advertisement performance, a campaign planner and more.

Read more here.


Clubhouse adds live closed captions

Closed captions are now available on Clubhouse for iOS users. This will improve the app’s accessibility as well as providing users with the option to follow along with the sound off. For now, closed captions are only available in English and on iOS, however an additional twelve languages are reportedly in testing.

Read more here.

Instagram shares tips for businesses on using instagram stories

Instagram has shared tips to help businesses engage with their audiences on Instagram Stories. It suggests they should be more authentic – sharing stories on how they started or talking about their mission. Plus advice on how businesses can create tutorials to educate audiences and show their industry expertise.

Read more here.


New research on the key traits of viral content on TikTok

New research from Semrush explores the key trends and traits in viral content on TikTok. Looking at 300 of the most popular clips on the platform, they have outlined the most popular genre of TikTok songs, the primary emotional impressions, impact of genre on engagement metrics, plus more interesting insights. Helping brands and creators to understand which elements of the platform are the most engaging.

Read more here.