128m tablets were shipped in 2012 globally (up 78% from the previous year). 128m tablets laid next to each other would stretch from London to Sydney… and you’d still have enough to build another ‘tablet line’ from Sydney to LA!
Marketers need to consider their tablet audience with their paid, owned and earned media. User experience, responsiveness and requirements can differ vastly between devices.
Here’s our latest infographic illustrating the rise of the tablet audience: