We recently created an innovative digital and social Christmas campaign for Roberts Radio that gave people the opportunity to celebrate their friendships at this magical time of the year.

At the heart of it was a Facebook competition to win the ultimate personalised gift – a Revival RD70 radio with your name on it.

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This was made even more special as the different Christmas-inspired names, from Holly to Robin, replaced the iconic logo on the front of the radio – a world first for this 85-year-old audio manufacturer.

12 magical days of Christmas.

Rather than entering for yourself, you did so to win one of 12 radios for somebody else with that specific Christmas name – explaining why they deserved to win it.

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“A Roberts Radio is the perfect Christmas gift for friends and family and this Christmas we wanted to give our customers the opportunity to make that gift extra special by giving it a personal touch. We were happy to hand over the brand in this exceptional way to discover how both old and new customers respond.”

Rachel Cowle, Head of PR and Marketing at Roberts Radio

The results were really impressive, with over 4,500 competition entries. More importantly, especially as data capture was a key objective of the campaign, there were over 2,000 sign-ups to their email list.

Beth Griffiths, Account Manager at Thinking Juice added: ‘We are always looking for ways to cut through and engage with people at this cluttered and competitive time of year. With this socially-led approach we are not only adding real value for customers, but making the brand and product central to it all, the perfect combination.’

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