The Recommended Agency Register (RAR) undertake extensive independent research each year with UK businesses about their creative, digital and marketing agencies. Their objective is creating an independent list of the best agencies in the business.

The research covers the following areas:

  • Client Service
  • Creativity
  • Effectiveness
  • Professionalism
  • Strategic thinking
  • Value for money

Gellan Watt, Managing Director and Group Chief Creative Officer said: ‘It means the world to us to be rated as Recommended Agency 2015, by our clients. And last year our client reviews had such high scores that we also won Best in Advertising, Best in Effectiveness and Best in On Budget at the 2014 RAR awards – which was incredible. Being named the UK’s most effective agency, by UK clients, is simply fabulous. These really are the most important awards for us each year.”